✅ Is Retail Sports Betting Live?ġ0 a.m.-12 a.m. You can find the sportsbook at the Cherokee Valley River Casino & Hotel just off the main casino floor. However, the state has green-lit online sports betting, which is due to launch in early 2024. This is one of only three in-person sportsbooks in North Carolina. Harrah’s was a famous name in the casino and hotel world before it became part of the Caesars Entertainment empire. Sports betting began here in March 2021 and is now offered by the Caesars Sportsbook. The closest cities are a couple of hours' drive away and they include Atlanta in Georgia, and Chattanooga and Knoxville in Tennessee. It sits a couple of miles to the north-east of Murphy, in the west of North Carolina. The Harrah’s Cherokee Valley River opened in September 2015. About Harrah's Cherokee Valley River Sportsbook
